VENDORS - Bring your services to life...

The era of generic list processing is over. Your clients expect you to provide more, such as proactive advice on how to save money, explore new media, try new things.

Our services are ingredients to your solutions. Our analytics bring your work to life. This will help you elevate the conversation you have with your clients and add value to the work you do for them.

How can we help you?

Clients are curious about the quality of their data.

Engage us in a data quality audit to identify waste and recommend programs to improve.

Clients expect you to make suggestions, not just take notes.

Sponsor a brainstorming session or data discovery retreat where we facilitate an equal exchange of problem identification and solutions that you will execute.

Clients don't want to be left hanging when a project is done.

Invest in a program to train your clients to make sure they understand how to use your solution. Hire use to provide templates and ensure long term success.

	Most of all, don't "sell" your clients on anything. Uncover their needs and match your services to them. Solve their business problems.

Services we provide...

• Marketing database audit
• Customer Profile analysis; best potential customers (b2b or b2c)
• Demographic/Firmographic overlay studies
• Decile summaries studying the effectiveness of predictive models (Gains charts)
• Segmentation of customer base (RFM studies)
• Campaign Analyses
      ° Circulation audit
      ° Promotion Response; seasonal promotion response
      ° Contact Strategy; optimal frequencies and depths
      ° Reducing campaign cost and ROI analyses
• Trading Area, Geographic Analysis, Territory planning
• Merchandise analyses, who's buying what?
• Product Affinity, who's buying what in what combination?
• Prospecting Analysis
      ° New customer analyses; best sources of new customers
      ° Customer acquisition audit
      ° Clone your best customers experiments (b2b or b2c)
• Retention and reactivation studies
      ° Name flow analyses; database valuation, forecasts
• Lifetime Value; subsequent sales analyses

Why is this important?

According to Forrester Research, the most commonly outsourced functions today are data procurement, hygiene, and creative. In the future, clients are seeking expertise in marketing strategy, campaign management, customer analysis, and advanced analytics.

Chances are, your clients work with dozens of vendors to get this work done, perhaps you are one of them. Not only do you compete with other vendors, you compete with your clients as well. Clients debate whether they can be more effective internally. They continually review the return on investment and ask: "why don't we do this ourselves?" As you pitch prospective clients and defend existing engagements, you must be able to show that your solutions provide more value and superior ROI.