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Who We Are
Database Insight, Inc. offers practical advice on how to improve your direct- and interactive marketing by deepening your understanding of your customers.
 
Our Mission
We offer consulting for direct marketing clients through exceptional people, forward thinking solutions and analytics. We bring to bear 20 years of experience understanding customers via database analysis.
 
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Roy Wollen: Customers Don't Care
"The customer doesn’t care who gets credit for the sale" - Watch CEO Roy Wollen discuss cross channel customer behavior and how to use a customer database and campaign response attribution tactics to encourage it. Filmed for DePaul University. You will need the free Real Player plug-in to play the video.
 
Roy Wollen: Is That You Clicking?
"Is that really you clicking?" - Customers prefer to use the internet anonymously until there’s a good reason to identify themselves. Watch CEO Roy Wollen discuss ways to nurture trust using customer data, without making the experience creepy. Filmed for DePaul University. You will need the free Real Player plug-in to play the video.



How Today’s Marketing Leaders Use Databases to Support Interactive Marketing
National Center for Database Marketing (NCDM) December 2008
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ACCM Conference docs
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Speeches and Conferences
View Upcoming Speeches and Conferences, register for events, and download presentations in pdf format. click here

Whitepapers
View whitepaper documents in pdf format.
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©2008 Database Insight, Inc. Chicago, IL